Try to stay alive for as long as possible, by avoiding various enemies and obstacles while collecting as many apples as your heart desires. Play against friends, unlock cool cosmetics or achieve a new highscore. The choice is up to you.
If you developed, published, invested in, covered, or streamed Upward, claim your Camlann profile to mark the connection. Studios, publishers, investors, press, and creators all live in the same graph — every claim makes the credit chain visible.

The press kit for Upward is visible to press, creators, investors, and the studio team. Press and creators receive a link with an outreach token; the kit appears here inline — no download, no separate page.